What do I do after graduation?

I do not know what to do after I graduate in May next semester. I am honestly a little scared to go out into the real world and I kind of want to put it off. I feel like my whole life up to this point has just revolved around school and being a good student. I am almost 22 years old and I have no real hobbies because school takes up all my time; I would like to have hobbies and more interests. I want a full life full of meaning and I don’t feel like I have that right now. I think it is more important to find myself now then it is to go out and drown myself in a real world job that I still do not feel prepared for. College is supposed to educate you and prepare you for the real world, but I honestly think college is lacking on doing this. I don’t feel all that prepared and I am someone who spends all their time being a research assistant and being the president of my academic club… so if I don’t feel ready or prepared enough, who does? I also feel like classes are not all that challenging anymore. They have just gotten so easy and they offer so much extra credit; there is no extra credit in the real world. When you don’t do A work, you get fired. I just don’t feel ready to enter the real working world, but I do feel like I am ready to get out of this educational system. I honestly just want to keep working my waitressing job for a bit. I make good money and I know what I’m doing and I can finally have time to relax and figure out more of who I am.

Virtual Reality: A New Promising Tool in PR

One of the latest technological advancements in PR is the idea of using virtual reality for PR purposes. Virtual reality is used by simply putting on a headset that takes you away to a different world via a screen. Originally, the focus of virtual reality was in the gaming and entertainment world, but now companies are seeing the benefit of using virtual reality for promoting their products or organizations. For example, a hotel has the opportunity to show potential customers their hotel by having them virtually experience a room or the bar or other amenities.

Virtual Reality has a lot of different potentials in PR. It has the opportunity to make products more compelling by presenting them in a more realistic way. It gives consumers the opportunity to see what is really behind a brand name. For example, a brand like The North Face, which specializes in active wear and sports gear, made a virtual reality experience that involves having the consumer climb through a national park. This is what The North Face envisions their consumers doing and it may resonate with certain consumers or it will inspire consumers to go out and do more activities like this and they will think of The North Face when they do.

This new technology has a lot of promise in the PR Field. Learn more!

LinkedIn: A PR Necessity

LinkedIn is a commonly known social network that specifically caters to professionals. Many professionals use this network to search for new employees or new jobs if they are in the market. On the opposite side, individuals who are seeking a job will use this network to try and connect with potential employers.

Personally, I look at LinkedIn as a professional Facebook. Currently I am not in the Linked In universe, but I plan to join the network very soon. Graduation is approaching and LinkedIn will be a good tool to have in my job search. LinkedIn has a lot of positives such as finding you jobs and employer connections as well as inform you of different organizations, but a downfall of it is that people need to be on their toes while using this social network. This network is not Twitter, so personal thoughts that may be inappropriate do not belong on here. Though this may seem obvious, people still need to be aware of the professional distinction, so they do not accidentally portray themselves in a negative manner.

LinkedIn can also be a useful tool in PR. PR professionals can use LinkedIn to research clients before they go and pitch to them; this will help them make a better pitch. LinkedIn can also be used to get to know your audience and market better when you are assigned an audience you are not as familiar with. Another way a PR professional can use LinkedIn is by looking into other organizations sites for tips to improve your own organizations site.

Learn more tips!

 

Pandora, Spotify, Slacker and PR

Pandora is a personalized Internet radio that can be used free of charge. Though it is free, you can pay to get added features. The service is made personal by creating different radio stations for the owner. The owner will just pick a song or artist they enjoy and songs/artists that are similar to that one will make up the station. Since Pandora is free to users, they use commercials as a way to fund Pandora. PR professionals can utilize these commercial times to promote their client and they may choose to promote certain clients with certain stations.

Spotify is similar to Pandora in that it is a music playing service. It can be used on most electronics and it is free as well. Just like with Pandora, the catch with it being free is that you have to listen to advertisements. Spotify is very similar to Pandora, but it doesn’t focus on the stations as much as it does it’s wide music selection. I would recommend that PR professionals approach Spotify as they would Pandora.

Slacker is also very closely related to Spotify and Pandora; it is a radio station service as well. It also provides the free option that contains advertisements or you can pay to get rid of the advertisements. It appears that Slacker does more videos though compared to its competitors, though the other services are going that direction as well.

I personally do not see much of a difference between these 3 services; they pretty much all offer the same product. From a PR standpoint, professionals may also want to look into utilizing any social media accounts that the services have.

Do your research and learn more!

 

 

 

How to Effectively Use Emails in a PR Campaign

As any person with an email knows, people often receive many email messages a day. Email is an efficient way to access people in this technological era at anytime and anywhere (now that cellphones have email capability). This brings about a great opportunity for PR firms. This creates another avenue to get a hold of a customer or client. Though there are many opportunities within this campaign idea, there are also limitations. People may not check their emails often or they might disregard emails with subjects they do not want to hear from. Though there are challenges that come with this campaign idea, there are ways to work with and around these challenges. Here are some ideas on running a successful email campaign:

 

-Look into the branding of your company. To make the customer/client more engaged in the email make use of color and info graphics and make sure the logo is well positioned. It is also advisable to share your brands story in a small way; the client/customer will relate to this personal aspect better.

 

-Though pictures and info graphics are a good way to grab the reader’s attention, it is advisable to keep a small amount of them towards the first half of the email. Depending on how the reader is viewing the email the images may not download properly and this will result in the reader losing interest in the email.

 

-It is a good idea to make use of the “From” and “Subject” headings. Change the “From” setting in the email to your company’s name; the target audience is more likely to open that email than one with the composers name on it. Also, view the “Subject” setting as your headliner. Keep the “Subject” setting simple, but make sure it is catchy and will grab the readers attention.

 

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How Facebook and Twitter are used in PR

The benefit of using social media as a PR platform is that it lets the audience have a conversation with the organization. This makes the audience feel more apart of the process, which makes them more likely to get involved with the organization.

Having a Facebook page or a Twitter account is a good way to reach the targeted audience while they are not intentionally looking for the organization. Visualization and imagery is a good way to capture the audiences’ attention. Through Facebook and Twitter, PR practitioners can use info graphics and video testimonials to tell stories of the organization that the audience will feel attached to and a part of. Once their attention has been captured, they could follow the organization’s page and learn new things about the organization, without having to go to the website to learn more information. Though creating these accounts will give organizations better and easier access to clients, it will also make them more inclined to leave unwanted complaints here.

Arguably the most important aspect of PR firms working with social media is monitoring the organizations reputation on social media such as on Facebook and Twitter. The PR practitioner will keep track of what is going on these sites and report anything that needs a response to the organization. The PR practitioner can also advise the organization on how to respond to posts or tweets to avoid unwanted confrontations/complaints that will be damaging to the organization.

Using Facebook and Twitter can increase company recognition while also building brand loyalty. Organizations have done this by doing giveaways and promotion on these social media outlets. PR firms will also use accounts like Facebook and Twitter to find events that would be good for organizations to take part in to further create a good reputation.

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Instagram and Pinterest in the PR World

Instagram and Pinterest are turning into successful PR platforms mainly due to their visual aspects. Potential customers can see the product/brand/company in a visually appealing and creative set up that easily resonates with the target population of consumers. Pinterest allows users to collect a wish list for items that can be returned too for later use. Their followers can also see these wish lists and pins, which further increases awareness of a brand/company/product. Instagram is known for its editing of pictures to make them visually appealing. PR professionals cans use this to their advantage when wanting to promote a particular brand or company. This can be done by focusing on a particular product or Instagramming about a particular event that is affiliated with the company. Though there are many companies that are having success with these media outlets, there are two that are ahead of the pack.

 

Starbucks is having a lot of success on Instagram. The secret behind their success has been by re-sharing photos posted by fans that are in relation to Starbucks. The caompany’s PR team is also clued into the artsy style of their fans, so they incorporate these into their pictures on Instagram. These are a few of their traits that are earning them goodwill among their customer base.

 

Sephora is having a lot of success through the use of Pinterest. The secret behind their success is that they realized the mindset that is associated with Pinterest versus other social media outlets, such as Facebook. When people go on Pinterest, they are already in a buying/shopping mindset since they are a making wish lists/pins of future things they desire. Sephora was one of the first to incorporate a pin it button on their websites making them easily put on somebody’s board. Using Pinterest also allows users to see the product and its results, which further encourages future use. People can also follow people on Pinterest allowing companies to reach out to the followers of people who are really into Sephora.

 

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