I do not know what to do after I graduate in May next semester. I am honestly a little scared to go out into the real world and I kind of want to put it off. I feel like my whole life up to this point has just revolved around school and being a good student. I am almost 22 years old and I have no real hobbies because school takes up all my time; I would like to have hobbies and more interests. I want a full life full of meaning and I don’t feel like I have that right now. I think it is more important to find myself now then it is to go out and drown myself in a real world job that I still do not feel prepared for. College is supposed to educate you and prepare you for the real world, but I honestly think college is lacking on doing this. I don’t feel all that prepared and I am someone who spends all their time being a research assistant and being the president of my academic club… so if I don’t feel ready or prepared enough, who does? I also feel like classes are not all that challenging anymore. They have just gotten so easy and they offer so much extra credit; there is no extra credit in the real world. When you don’t do A work, you get fired. I just don’t feel ready to enter the real working world, but I do feel like I am ready to get out of this educational system. I honestly just want to keep working my waitressing job for a bit. I make good money and I know what I’m doing and I can finally have time to relax and figure out more of who I am.
One of the latest technological advancements in PR is the idea of using virtual reality for PR purposes. Virtual reality is used by simply putting on a headset that takes you away to a different world via a screen. Originally, the focus of virtual reality was in the gaming and entertainment world, but now companies are seeing the benefit of using virtual reality for promoting their products or organizations. For example, a hotel has the opportunity to show potential customers their hotel by having them virtually experience a room or the bar or other amenities.
Virtual Reality has a lot of different potentials in PR. It has the opportunity to make products more compelling by presenting them in a more realistic way. It gives consumers the opportunity to see what is really behind a brand name. For example, a brand like The North Face, which specializes in active wear and sports gear, made a virtual reality experience that involves having the consumer climb through a national park. This is what The North Face envisions their consumers doing and it may resonate with certain consumers or it will inspire consumers to go out and do more activities like this and they will think of The North Face when they do.
This new technology has a lot of promise in the PR Field. Learn more!
LinkedIn is a commonly known social network that specifically caters to professionals. Many professionals use this network to search for new employees or new jobs if they are in the market. On the opposite side, individuals who are seeking a job will use this network to try and connect with potential employers.
Personally, I look at LinkedIn as a professional Facebook. Currently I am not in the Linked In universe, but I plan to join the network very soon. Graduation is approaching and LinkedIn will be a good tool to have in my job search. LinkedIn has a lot of positives such as finding you jobs and employer connections as well as inform you of different organizations, but a downfall of it is that people need to be on their toes while using this social network. This network is not Twitter, so personal thoughts that may be inappropriate do not belong on here. Though this may seem obvious, people still need to be aware of the professional distinction, so they do not accidentally portray themselves in a negative manner.
LinkedIn can also be a useful tool in PR. PR professionals can use LinkedIn to research clients before they go and pitch to them; this will help them make a better pitch. LinkedIn can also be used to get to know your audience and market better when you are assigned an audience you are not as familiar with. Another way a PR professional can use LinkedIn is by looking into other organizations sites for tips to improve your own organizations site.
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