Pandora is a personalized Internet radio that can be used free of charge. Though it is free, you can pay to get added features. The service is made personal by creating different radio stations for the owner. The owner will just pick a song or artist they enjoy and songs/artists that are similar to that one will make up the station. Since Pandora is free to users, they use commercials as a way to fund Pandora. PR professionals can utilize these commercial times to promote their client and they may choose to promote certain clients with certain stations.
Spotify is similar to Pandora in that it is a music playing service. It can be used on most electronics and it is free as well. Just like with Pandora, the catch with it being free is that you have to listen to advertisements. Spotify is very similar to Pandora, but it doesn’t focus on the stations as much as it does it’s wide music selection. I would recommend that PR professionals approach Spotify as they would Pandora.
Slacker is also very closely related to Spotify and Pandora; it is a radio station service as well. It also provides the free option that contains advertisements or you can pay to get rid of the advertisements. It appears that Slacker does more videos though compared to its competitors, though the other services are going that direction as well.
I personally do not see much of a difference between these 3 services; they pretty much all offer the same product. From a PR standpoint, professionals may also want to look into utilizing any social media accounts that the services have.
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As any person with an email knows, people often receive many email messages a day. Email is an efficient way to access people in this technological era at anytime and anywhere (now that cellphones have email capability). This brings about a great opportunity for PR firms. This creates another avenue to get a hold of a customer or client. Though there are many opportunities within this campaign idea, there are also limitations. People may not check their emails often or they might disregard emails with subjects they do not want to hear from. Though there are challenges that come with this campaign idea, there are ways to work with and around these challenges. Here are some ideas on running a successful email campaign:
-Look into the branding of your company. To make the customer/client more engaged in the email make use of color and info graphics and make sure the logo is well positioned. It is also advisable to share your brands story in a small way; the client/customer will relate to this personal aspect better.
-Though pictures and info graphics are a good way to grab the reader’s attention, it is advisable to keep a small amount of them towards the first half of the email. Depending on how the reader is viewing the email the images may not download properly and this will result in the reader losing interest in the email.
-It is a good idea to make use of the “From” and “Subject” headings. Change the “From” setting in the email to your company’s name; the target audience is more likely to open that email than one with the composers name on it. Also, view the “Subject” setting as your headliner. Keep the “Subject” setting simple, but make sure it is catchy and will grab the readers attention.
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The benefit of using social media as a PR platform is that it lets the audience have a conversation with the organization. This makes the audience feel more apart of the process, which makes them more likely to get involved with the organization.
Having a Facebook page or a Twitter account is a good way to reach the targeted audience while they are not intentionally looking for the organization. Visualization and imagery is a good way to capture the audiences’ attention. Through Facebook and Twitter, PR practitioners can use info graphics and video testimonials to tell stories of the organization that the audience will feel attached to and a part of. Once their attention has been captured, they could follow the organization’s page and learn new things about the organization, without having to go to the website to learn more information. Though creating these accounts will give organizations better and easier access to clients, it will also make them more inclined to leave unwanted complaints here.
Arguably the most important aspect of PR firms working with social media is monitoring the organizations reputation on social media such as on Facebook and Twitter. The PR practitioner will keep track of what is going on these sites and report anything that needs a response to the organization. The PR practitioner can also advise the organization on how to respond to posts or tweets to avoid unwanted confrontations/complaints that will be damaging to the organization.
Using Facebook and Twitter can increase company recognition while also building brand loyalty. Organizations have done this by doing giveaways and promotion on these social media outlets. PR firms will also use accounts like Facebook and Twitter to find events that would be good for organizations to take part in to further create a good reputation.
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Instagram and Pinterest are turning into successful PR platforms mainly due to their visual aspects. Potential customers can see the product/brand/company in a visually appealing and creative set up that easily resonates with the target population of consumers. Pinterest allows users to collect a wish list for items that can be returned too for later use. Their followers can also see these wish lists and pins, which further increases awareness of a brand/company/product. Instagram is known for its editing of pictures to make them visually appealing. PR professionals cans use this to their advantage when wanting to promote a particular brand or company. This can be done by focusing on a particular product or Instagramming about a particular event that is affiliated with the company. Though there are many companies that are having success with these media outlets, there are two that are ahead of the pack.
Starbucks is having a lot of success on Instagram. The secret behind their success has been by re-sharing photos posted by fans that are in relation to Starbucks. The caompany’s PR team is also clued into the artsy style of their fans, so they incorporate these into their pictures on Instagram. These are a few of their traits that are earning them goodwill among their customer base.
Sephora is having a lot of success through the use of Pinterest. The secret behind their success is that they realized the mindset that is associated with Pinterest versus other social media outlets, such as Facebook. When people go on Pinterest, they are already in a buying/shopping mindset since they are a making wish lists/pins of future things they desire. Sephora was one of the first to incorporate a pin it button on their websites making them easily put on somebody’s board. Using Pinterest also allows users to see the product and its results, which further encourages future use. People can also follow people on Pinterest allowing companies to reach out to the followers of people who are really into Sephora.
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My Darling Catastrophe is a blog about a midwestern college girls life. Her goal for the blog is to write about her thoughts and she hopes that her situations are relatable to her readers and that her readers will find value in her thoughts.
Life Without Pants is a blog about an entrepreneur and his life of choosing the road less traveled by. He posts his thoughts in general, but also delves into his work/lifestyle as an entrepreneur.
Life Without Pants is very easy to navigate through and the widgets are self-explanatory for the most part: “Home, About, Archives, Contact, Proof Branding, Subscribe”. The only one that is not self-explanatory would be “Proof Branding” but upon further investigation it is a link to his business. You can tell this blog is written by a well-practiced blogger/writer that has been doing this for quite sometime. This is shown through the easy flow of the blog and the technologic design that is appealing to the eye. His wording is casual and relatable making the content easier to understand and interesting.
My Darling Catastrophe has a less tech savvy feel to it, but it is still easy to navigate. Again, the widgets are self explanatory, even more so then the last one. The authors use of pictures make the blog relatable and engaging to her desired target population. Her writing is also written in a casual away that makes it friendly and understandable to the reader. This blog also focuses more on very relatable life circumstances, but ones that are not always addressed in a normal social setting; this makes it more enticing to read.
Overall, I ended up picking 2 blogs that were similar in topic and set up. I thought they were both very well done.